Overview
Revenue
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Transactions
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total orders
Conv. Rate
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sessions → purchase
Sessions
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Unique Visitors
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AOV
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avg order value
Avg Session Time
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time engaged per visit
Engagement Rate
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engaged / total sessions
Add-to-Cart Rate
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of unique users who added to cart
Cart → Purchase
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cart completions
Pages / Session
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avg page depth
New Visitors
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of total users this period
Analyzing your channel mix…
Revenue Pacing
Monthly Revenue Pacing
Set a monthly target to track pacing
Channel Performance — Budget Allocation View
Revenue & Efficiency by Channel
where your buyers are coming from
| Channel | Revenue | % Revenue | Sessions | % Traffic | Visitors | Orders | Conv. Rate | AOV | Rev / Session | Ad Spend | ROAS vs Target | CPA | Contribution | Signal | Efficiency |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
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Audience Intelligence
Device Split
sessions · CVR · revenue by device
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New vs Returning
CVR · sessions · revenue by visitor type
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Top Markets
by revenue & by visitors · country breakdown
By Revenue
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By Visitors
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Revenue Trends
Sessions & Revenue
daily
Revenue by Channel
total period
Revenue by Day of Week
avg daily · best day highlighted
Source Analysis
Traffic Sources
by sessions
Revenue Sources
by revenue
Conversion Rate
by channel
Conversion Funnel & Growth Insights
Session → Purchase Funnel
all 6 steps · session_start = 100% baseline · drop-off & YoY
Loading funnel data…
Growth Insights
auto-generated · positives · negatives · recommendations
Analyzing funnel…
Traffic Type
paid · organic · direct · referral · email
All Conversion Events
expand to see every GA4 event · ranked by volume ▾
Campaign Detail
Top Campaigns
ranked by revenue · top 30
| Campaign | Channel | Revenue | Sessions | Visitors | Orders | Conv. Rate | AOV | Rev / Session |
|---|---|---|---|---|---|---|---|---|
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